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The Benefits of a Full Car Wrap

Published 21 March 2024

A full car wrap is a popular method to brand a company vehicle. A vinyl wrap covers the entire surface of the car and can be customised with various designs, colours, and finishes.

The Benefits of Full Car Wraps

There are numerous benefits to opting for a full car wrap over traditional paint jobs.


A full car wrap provides maximum visibility for a company’s branding message as the entire vehicle is covered with the company’s logo, colours, and message. This ensures that the company’s brand is easily recognizable and stands out on the road.

Cost-effective advertising

Compared to traditional forms of advertising such as billboards or print ads, a full car wrap is a cost-effective way to reach a large audience. It allows companies to reach potential customers while on the move, increasing brand exposure and awareness.

Professional image

A full car wrap can give a company a professional and polished image, showcasing the company’s commitment to quality and attention to detail. It can also create a sense of credibility and trustworthiness among potential customers.


In addition to branding benefits, a full car wrap also helps protect a vehicle’s paintwork from scratches, dents, and fading caused by exposure to the elements. This can help maintain the vehicle’s resale value and extend its lifespan.


Full car wraps are customizable and can be easily updated or changed to reflect new promotions, products, or branding messages as you don’t need to commit to a permanent paint job. This flexibility allows companies to keep their branding fresh and relevant to their target audience.

Types of Full Car Wraps

A solid colour wrap is a popular choice for those going for a sleek and minimalistic look. One can choose between a matte finish that offers a subtle and understated look; a gloss finish that provides a high-shine, reflective appearance; or a metallic finish that adds a touch of luxury and sophistication.

For those looking to make a bold statement and turn heads, custom graphics and patterns can be applied, allowing for endless possibilities when it comes to personalisation of your company vehicle.

Cost Considerations of a Full Car Wrap

The cost of a full car wrap will vary depending on the size of the vehicle, the complexity of the design, and the quality of the materials used. Additional charges will be applied for custom designs or premium finishes. While the initial cost of a full car wrap may seem significant, it is important to consider the long-term savings that can be achieved through this marketing technique, while considering additional benefits like the protection of the underlying paintwork and the ease of removal and replacement of the wrap if needed.

Maintenance and Care of Full Car Wraps

Proper maintenance and care are essential for preserving the look and longevity of a full car wrap. It is recommended to wash the vehicle regularly with a mild detergent and water, avoiding harsh chemicals or abrasive sponges that can damage the vinyl.

Parking the vehicle in a shaded area and using a car cover when not in use will help prevent sun damage and fading.

Regular inspections of the wrap for any signs of peeling or lifting are also recommended, as prompt repairs can help extend the lifespan of the wrap.

Transform your company car with a full car wrap from ExBo – visit our website now to book your appointment.


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