TL;DR: The Short Answer
Fleet graphics are a one-time cost that keeps advertising for as long as the vehicle is on the road, which is why they tend to work out cheaper per view than any channel you pay for monthly.
- One-time investment with no ongoing media spend. Traditional advertising stops the moment you stop paying.
- Works 24 hours a day, moving or parked, without a schedule or a booking.
- Exposure is local by default, because your vehicles travel through the area you actually service.
- Non-intrusive. People see it in passing rather than having it interrupt them.
- Scales to any budget, from a simple decal through to a full wrap.
Fleet graphic design is one way to ensure your business stands out on the road.
This visual branding element applied to a company’s vehicles typically features the company’s logo, contact information, and occasionally other design elements or promotional information. They can be as simple as a decal or as complex as a full vehicle wrap.
Fleet graphics are popular for large corporations and small local companies. Here’s why.
1. Cost-Effective Advertising
Fleet graphics are more cost-effective than other advertising mediums.
Traditional forms of advertising like TV, radio or print ads can be expensive, especially for small businesses with a limited marketing budget. These traditional ad methods usually have a limited run-time, meaning the advertisement is only effective for a certain period.
Fleet graphics provide a one-time investment opportunity. Once installed on your vehicle, it continues to advertise your brand for as long as it is on the road, with no additional costs. This longevity makes it an appealing and cost-effective method of advertising.
How the spend behaves over time
Fleet graphics
Pay once at installation. It keeps advertising through every period after that.
TV, radio and print
Pay every period. The advertising stops when the payments stop.
Related → Fleet Wrap ROI for Perth Tradies: the cost per thousand impressions, worked through
2. Advertising That Works 24/7
Unlike other advertising mediums that operate according to specific schedules, fleet graphics work 24/7.
As long as your vehicle is visible, whether it’s on the road or parked, it’s advertising your business. This constant visibility increases your brand awareness and chances of attracting new business.
A working day, and every hour of it
On the road
Advertising
At the job site
Advertising
In the car park
Advertising
Parked overnight
Advertising
There is no off switch and no booking window. If the vehicle can be seen, it is working.
3. Mobile Branding That Reaches a Wider Audience
Fleet graphics are an opportunity for your company vehicle to become a moving billboard for your business.
This is particularly useful for businesses that have vehicles frequently on the road as they are moving advertisements that can reach a wide audience of potential customers. Given the wide range of areas your fleet vehicles may cover, the brand becomes visible to thousands of potential consumers every day.
Whether it’s on a quiet residential road or a crowded motorway, a vehicle wrapped with vibrant and professional fleet graphics guarantees added visibility and awareness.
Moreover, it provides a consistent branded presence in different locations, which promotes brand recognition. This extended reach and visibility allow you to expose your brand to a diverse audience and expand your customer base.
4. Targeted Local Advertising
As a company vehicle travels within the local community, the company’s branding is exposed to potential customers who are likely to be in the service area of the business.
It therefore provides an excellent way to cultivate local recognition and visibility. Coupled with strategic design and clear messaging from the professional team of designers at EXBO, fleet graphics can be an incredibly effective, local advertising tool.
Where the exposure lands
Wider metro, seen in transit
Your service area, seen daily
The street you are working on
Neighbours of the customer you are already serving
Unlike a broadcast buy, the exposure concentrates exactly where your vehicles already go.
5. Builds Brand Recognition
The repeated exposure to these moving billboards enhances brand recognition.
The more frequently consumers see your brand on the roads, the more familiar they become with it. Through an effective design campaign that captures and retains attention, fleet graphics can help cement your brand in the minds of consumers.
Whether it’s a logo, tagline, or a specific colour scheme, consistency in branding elements is vital in building brand recognition.
EXBO’s team of professional designers understand this principle and can help create fleet graphics that not only capture attention but also effectively communicate the essence of your brand.
6. Creates a Professional Image
A well-designed vehicle graphic can reflect the quality and reliability of your services or products.
Well-designed and professionally installed fleet graphics like those installed by EXBO can create positive brand associations. Vehicles that carry eye-catching graphics can leave a positive impression on your business.
It shows that your company takes pride in its image and is committed to professionalism. Creative and high-quality graphics can attract attention and improve your business reputation.
Related → Installation and Maintenance of Vehicle Fleet Graphics | How Long a Vehicle Wrap Lasts in Perth
7. Differentiates You From Competitors
In a highly competitive business landscape, standing out is key. Innovative fleet graphics can set you apart from competitors by making your brand more noticeable and distinctive.
Unique, well-designed fleet graphics from EXBO can help your business stand out from the crowd.
By understanding your business and the industry, the team at EXBO can create impactful designs that distinctly represent your brand, setting you apart from your competitors.
8. Non-Intrusive Advertising
Whereas online and broadcast advertisements can interrupt people’s activities, fleet graphics are a form of non-intrusive advertising.
People on the road or pedestrians naturally see your branded vehicle without it interfering with whatever they are doing. This non-intrusive nature of fleet graphics can result in a more positive response from potential customers.
Interrupts
Pre-roll ads, radio spots and pop-ups arrive in the middle of something the person chose to do. Attention is won by getting in the way.
Sits in the scene
A branded vehicle is simply part of the street. Nothing is paused, skipped or closed, so the response tends to be warmer.
9. Supports Your Wider Marketing
Fleet graphics bring dynamism to your marketing and advertising efforts that few other mediums can achieve.
They can generate millions of impressions annually, significantly supporting your marketing and advertising strategies.
By integrating your marketing messages within the fleet graphics, EXBO helps you to create a consistent and powerful brand narrative that resonates with customers.
This can augment other marketing efforts, creating a cohesive and integrated marketing approach that can significantly impact your bottom line.
Fleet Graphic Design for Businesses Across Australia
Clearly, fleet graphics offer a high return on investment. With professional fleet graphic design and installation services from EXBO, you can ensure that the work is of high quality to effectively communicate your brand and message.
Through attention to detail and a dedication to quality, our fleet graphics can align with your brand’s visual identity, ensuring a consistent and professional appearance across all your fleet vehicles.
At EXBO we ensure your fleet graphics conform to the highest quality and durability, contributing to the credibility of your brand.
Whether your fleet consists of one vehicle or hundreds, EXBO are expert in delivering quality vehicle graphics.
Related → See our work | Benefits of a Full Car Wrap
Put Your Fleet to Work
Tell us what you drive and what you want it to say. All vinyls are printed and cut in our own Perth facility and applied by our own graphics team, whether that is one ute or a fleet of a hundred.
EXBO | Supply Nation Certified | WALGA Registered | ISO 9001 Accredited | Perth, Western Australia
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