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How to Choose Vehicle Wrap Designs

Published 21 March 2024

Vehicle wraps are a popular way for businesses to advertise their products and services. A well-designed vehicle wrap can turn any car or truck into a moving billboard, grabbing the attention of potential customers wherever it goes. However, with so many different design options available, it’s important to choose the right one for your business needs.

The Importance of Your Vehicle Wrap Design

The design of your vehicle wrap will determine its effectiveness as an advertising tool. A well-designed wrap should be eye-catching, memorable, and effectively communicate your brand message to potential customers. Whether you are promoting a new product, service, or simply looking to increase brand awareness, the design of your vehicle wrap can make a significant impact on the success of your advertising campaign.

Factors to Consider When Choosing Vehicle Wrap Designs

When choosing a vehicle wrap design, there are several key factors to consider. By carefully selecting these elements, you can create a vehicle wrap design that effectively promotes your business and attracts new customers.

The size and shape of your vehicle

The design of your wrap should complement the contours of your vehicle, ensuring a seamless and professional look.

The message you want to convey

Additionally, the design should be easily readable from a distance, with clear and concise messaging that effectively communicates your brand message. A design that is too busy or cluttered may not effectively communicate your brand message, while a design that is too simplistic may fail to grab the attention of passersby

Colours and fonts used in your design

Colour psychology plays a significant role in how people perceive your brand, so it is crucial to choose colours that evoke the right emotions and convey the right message. Similarly, the fonts used in your design should be easy to read and reflect the tone of your brand.

Your target audience

Your target audience are those people who are most likely to interact with your vehicle and can potentially become customers or clients. By understanding your target audience, you can tailor your vehicle wrap designs to appeal to their preferences and needs.

For example, if your target audience is young and trendy individuals, you may want to choose a bold and visually striking design that will catch their attention. On the other hand, if your target audience is more professional and conservative, a sleek and sophisticated design may be more appropriate.

Popular Vehicle Wrap Design Trends

Certain vehicle wrap design trends are popular among businesses looking to attract attention and stand out from the competition. One popular trend is the use of bold, eye-catching graphics and vibrant colours that grab the attention of passersby. By using striking imagery and attention-grabbing colours, businesses can create a memorable and impactful vehicle wrap that effectively promotes their brand.

Another popular design trend is the use of unique textures and finishes, such as metallic or matte wraps. These finishes add visual interest and depth to a vehicle wrap, making it more visually appealing and engaging.

When considering a vehicle wrap for your company car, it is essential to work with a professional designer to ensure that your vehicle wrap is eye-catching, memorable, and effectively communicates your brand message. ExBo Visual provides premium quality vehicle wrapping using only the best materials on offer. We design, print and cut all vinyls in-house before handing over to our methodical vehicle wrappers to complete the job. Get in touch to find out more.


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