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The Process of Vehicle Wrapping

Published 01 May 2024


The Process of Vehicle Wrapping

For businesses, vehicle wrapping offers a unique opportunity to promote their brand and attract attention on the road. A well-designed vehicle wrap can turn a company vehicle into a mobile billboard, reaching a wider audience than traditional advertising methods. With the ability to customise the design to suit the brand’s image and message, vehicle wrapping provides a cost-effective marketing solution for businesses of all sizes.

The Benefits of Vehicle Wrapping

There are numerous benefits to choosing vehicle wrapping over traditional advertising methods.

  • A vehicle wrap offers visibility for a company’s brand as the company’s logo, colours, and message can be displayed on the vehicle.
  • Compared to traditional forms of advertising, a vehicle wrap is a cost-effective way to reach potential customers while on the move, increasing brand exposure and awareness.
  • It gives a company a professional and polished image.
  • In addition to branding benefits, it also provides a layer of protection against minor scratches, chips, dents, and fading caused by exposure to the elements. 
  • Vehicle wraps can be customised and easily updated or changed to reflect new promotions, products, or branding messages.

The Vehicle Wrapping Process

The process of vehicle wrapping involves several steps to ensure a quality finish and long-lasting results. 

  1. The first step is to clean the vehicle thoroughly to remove any dirt, grease, or debris that could affect the adhesion of the vinyl wrap. This is essential for a smooth and seamless application, as any imperfections in the surface can show through the wrap. This step is crucial in ensuring that the wrap adheres properly and remains in place for the long term.
  2. Once the vehicle is clean, the next step is to prepare the vinyl wrap by cutting it to size and shaping it to fit the dimensions and contours of the vehicle. This requires precision and care to ensure a perfect fit and alignment with the vehicle’s body panels. This is where the creativity and customisation of the design come into play.
  3. The vinyl wrap is then applied to the vehicle using a combination of heat and pressure, allowing it to conform to the shape of the vehicle and bond securely to the surface to ensure a smooth and bubble-free finish.
  4. After the vinyl wrap is applied, any excess material is trimmed away, and the edges are sealed to prevent lifting or peeling. This ensures a clean and professional finish that looks seamless and cohesive. 

Depending on the complexity of the design and size of the vehicle, the installation process can take several hours to complete, but the results are well worth the time and effort.

With proper care and maintenance, a vehicle wrap can last for several years, providing a cost-effective and stylish branding solution.

ExBo Visual provides premium quality wrapping using the best materials on offer. We print and cut all vinyls in-house before handing over to our methodical vehicle wrappers to complete the job. Find out more.

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