Published 03 June 2025
In today’s digital world, well-designed print materials still play an important role in marketing strategies. At EXBO, we’ve spent decades perfecting the art of creating impactful print collateral that delivers results.
Whether you’re promoting an event, launching a product, or sharing information about your services, these tips will help you design flyers and brochures that capture attention and drive action.
Start with a Clear Purpose
Before diving into design, define exactly what you want your printed piece to achieve. Is it to generate leads, announce a sale, or educate your audience? Your purpose should guide every design decision, from layout to call-to-action.
At EXBO, our design team always begins by understanding what our clients want to accomplish. This clarity ensures the final product aligns perfectly with business objectives rather than just looking attractive.
Know Your Audience
Effective design speaks directly to its intended audience. Consider who will be receiving your flyers or brochures and what appeals to them. A brochure for corporate executives will look vastly different from one targeting university students.
Understanding your audience influences:
- Colour choices and overall aesthetic
- Language and tone
- Images and graphics
- Paper stock and finishing options
Create a Compelling Hierarchy
Not all information deserves equal prominence. Use design principles to guide readers through your content in order of importance:
- Lead with a strong headline that communicates your main benefit
- Support with subheadings that organise information logically
- Include body copy that elaborates on key points
- Finish with a clear call-to-action
Choose Quality Images
High-resolution, professional images make an enormous difference in perceived quality. Poor quality or generic stock photos can undermine even the most thoughtful design.
Our creative team advises that the imagery you select should reinforce your message and reflect your brand standards. It’s worth investing in professional photography or premium stock images that truly represent your offering.
Embrace White Space
Resist the temptation to fill every inch of your flyer or brochure. Strategic use of white space (empty areas) creates breathing room that makes your content more digestible and your design more sophisticated.
Select the Right Format
The physical format should complement your content and purpose. For detailed product information, a multi-page brochure with high-quality finishes might be appropriate. For a quick promotion, a single-page flyer might suffice.
At EXBO, we offer a wide range of brochure and flyer options to suit different needs and budgets. From simple single-fold designs to elaborate presentation folders, we can help you select the format that will work hardest for your specific requirements.
Flyer Printing from EXBO
Maintain Brand Consistency
Your flyers and brochures should be instantly recognisable as part of your brand family. Consistent use of logos, colours, fonts, and messaging reinforces brand recognition and builds trust.
Include a Clear Call-to-Action
Never leave your audience wondering what to do next. Whether it’s visiting a website, making a call, or attending an event, make your desired next step unmistakably clear.
Proofread Thoroughly
Nothing undermines credibility faster than typos or grammatical errors. Have multiple people review your content before sending it to print.
Partner with Printing Experts
Creating truly effective print materials requires expertise in both design and production. At EXBO, we combine 120 years of industry experience with cutting-edge sustainability practices to deliver print collateral that performs.
We listen to your story and take our inspiration from your vision, ensuring your flyers and brochures not only look exceptional but also achieve your business objectives.
Ready to create print materials that make an impact? Explore our brochure and flyer solutions or contact our team to discuss your specific requirements.
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