Design Considerations for Vehicle Fleet Graphics

Vehicle fleet graphics serve as mobile billboards for a brand and can convert your ordinary company vehicles into powerful marketing tools. Their design should advance brand recognition and convey key messages effectively to the target audience. This requires certain strategic design considerations to ensure impact and functionality across various vehicle types and sizes:

Legibility

The primary function of fleet graphics is to communicate specific messages. Text used in the design must be legible at various distances and speeds. This means choosing fonts that are clear and bold, and avoiding overly decorative styles that might reduce readability. The size of the text should be large enough to be seen from a reasonable distance, and the messaging should be concise to ensure that viewers can understand it quickly.

Visual Appeal

The fleet graphic design should align with the brand’s image and appeal to the target demographic. A visually appealing design can make a significant difference in how the message is received. A clutter-free layout with a balanced use of space contributes to the overall visual appeal, making the design striking and appealing. At EXBO we use high-quality images and graphics that are professionally designed in-house. 

Striking Colours

Colour is paramount in fleet graphics. Contrasting colours can enhance legibility and visibility, making the vehicle stand out in traffic and improve recall rates. EXBO will ensure your colours stand out while reflecting your company’s brand identity. 

Simplified and Cohesive

A simplified design ensures that the message is not lost in unnecessary details. The design should focus on key elements such as the brand logo, tagline, and essential contact information. Each element of the graphics should contribute towards a unified brand message. We ensure cohesiveness across all your fleet vehicles which promotes brand consistency, making it easier for your audience to recognise and remember your brand. 

Scalability and Replicability

Fleet graphics should be scalable to fit a variety of vehicle types and sizes, from small cars to large trucks, without losing impact or altering key design elements. Our fleet graphic designs will be easily replicable to ensure consistency across your entire fleet. This means maintaining the integrity of the design elements, whether they are placed on a compact sedan or a full-size cargo van.

Professionalism Image

Poorly designed or executed graphics can reflect negatively on the brand. At EXBO our professional designs and quality materials are meticulously applied to ensure that the graphics endure weather elements and wear and tear, maintaining a crisp and professional appearance over time.

Important Contact Information

Vital contact information includes phone numbers, website URLs, and social media handles. This information should be prominently placed and designed to be easily noted by potential customers. The inclusion of a QR code can also be a modern touch, providing quick access to the company’s online resources.